Varalakshmi Vratam, or Varalakshmi Puja, is a significant Hindu festival celebrated predominantly in the southern states of India like Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana. The festival is dedicated to Goddess Lakshmi, the consort of Lord Vishnu and the deity of wealth and prosperity. It usually falls on the Friday before the full moon in the Hindu month of Shravana (July/August).

The term ‘Varalakshmi’ signifies ‘the one who grants boons (Vara)’. It is believed that worshipping Goddess Lakshmi on this day is equivalent to worshipping Ashta Lakshmi – the eight goddesses of Wealth, Earth, Learning, Love, Fame, Peace, Pleasure, and Strength.

The ritual involves women observing a fast and setting up a Kalash (sacred pot) that symbolizes Goddess Lakshmi. The Kalash is filled with water, betel nut, durva grass, rice, and a coin. A coconut is placed on the Kalash, draped with a cloth, and Goddess Lakshmi’s image is affixed on it. The Kalash is worshipped as a form of the Goddess.

The significance of Varalakshmi Vratam is mentioned in the Skanda Purana, where it is stated that the benefits of performing this vratam are equivalent to performing Ashtottara Sahasranamam (1008 times worship). The festival involves elaborate rituals, puja, and the chanting of mantras dedicated to Goddess Lakshmi. After the completion of the puja, it is customary to distribute prasad (sacred food) and small gifts to married women.